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Case Sudy
BOLT
A web-based customization and shopping experience inspired by speed, performance, and personal expression.
Part of the BOLT ecosystem.
Design filed:
UX.UI (Web)
Year:
2026

Context:
Academic Project
About the Project
BOLT is a digital brand experience inspired by the values of Usain Bolt - speed, confidence, and performance.
The platform allows users to design and customize sports products, combining personal expression with an intuitive shopping experience.
The project focuses on building a simple and engaging customization flow.
Inspiration
The project is inspired by the identity and values associated with Usain Bolt - speed, power, and confidence.
These values shaped the visual language and guided the user experience.


Wireframe




Design System
Colors
#563CFF
#131722
#FF6C0B
#F1F2F4
Typography

Icons
Logo
The logo is inspired by Usain Bolt’s iconic pose, resembling a lightning shape that translates speed and movement into a visual form.




Final Screens UI






Prototype
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