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Case Study
OurMix
Context:
Academic Project
Year:
2025
Design filed:
UX.UI (Mobile &TV Expereince)
An interactive experience
that reimagines genetic selection as a shared emotional journey.
Team:
Tahir Shvartz & Arel Lahav
About OurMix
OurMix is a speculative cross-platform experience designed for couples.
It combines a shared TV interface with a personal mobile app, allowing users to explore and shape the traits of their future child based on their DNA.
Blending advanced technology with emotion, the experience transforms a complex genetic decision into an intimate, playful, and shared journey.
Target Audience
Young couples or individuals of reproductive age (20–45),
planning to conceive and interested in advanced medical technologies.
The Challenge
Choosing traits for a future child from a shared gene pool may sound like science fiction, but genetic technology is already there. What’s missing is a way to make it feel personal, playful, and romantic.
Ourmix turns this complex decision into a light, shared experience for couples, full of curiosity, connection, and imagination.
Objectives & Goals
1
Creating a romantic, shared experience around gene selection
2
Developing an interactive and personalized interface
3
Adding a social sharing layer
The Expereience
OurMix reimagines genetic selection as a shared experience.
Instead of a technical process, it becomes an intimate moment between partners - combining technology, emotion, and interaction.
Through a dual-platform system, couples explore possibilities together, creating a meaningful and memorable experience.
Wireframe
Design System
Colors
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#F49389
Typography
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#46052C
Icons
App
TV
Logo
A soft, flowing logotype with a subtle X-O connection, symbolizing intimacy and emotional connection.
Final Screens UI
TV
Prototype
The Kit
An essential part of the experience, the kit transforms abstract traits into a tangible process.
Using glasses, a shaker, and trait-based vials, couples actively “mix” their choices - turning decision-making into a physical, shared ritual.
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