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Case Sudy
Colgate Dog Care
A brand extension project exploring how Colgate could enter the dog oral-care world through a clean and approachable packaging system.
Design filed:
Brand Extension
Year:
2026
Context:
Academic Project
About The Project
A brand extension project for Colgate exploring how an oral-care brand can expand into the dog-care world while preserving the original brand values and visual identity.
The project includes product design, visual language, and a packaging system for dog oral-care products.
A global leader in oral care, combining scientific innovation with everyday solutions for an accessible and trusted hygiene routine.
The Vision
Creating a healthier and brighter future, one smile at a time
We believe that everyone deserves a future to smile about
Core Values
We act with care, create an inclusive environment for everyone, and move forward with courage to drive change.
Care Inclusivity Courage
Logo
The logo was subtly adapted to fit the dog care world while preserving instant recognition with Colgate.
New elements were added in a minimal way to connect oral care with the pet care category.
Visual Language
The visual language combines Colgate iconic red with soft mint tones to create a clean, calm, and approachable feeling.
The outlined icons and simple illustrations maintain a minimal and clear appearance.
Colors
Typography
Icons
packing
Packing System
The packaging system was designed with clarity, accessibility, and ease of use in mind.
The visual language combines Colgate’s recognizable identity with approachable elements from the dog-care world.
Commercial
Turn on Sound
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